Case Study: Guidde x MarketingLeague
Demonstrating the impact of AI-powered Google Ads auditing with MarketingLeague's AdLeak.
3-month POC focused on maximizing Paying Customers growth while maintaining profitable CAC.
Oct 2025
The Challenge
Guidde aimed to accelerate growth while effectively managing their target CAC. Although manual analysis presented some challenges in identifying underperforming segments and hidden opportunities, it also highlighted the potential for refined targeting strategies. The objective was to increase Paying Customers while ensuring CAC efficiency, paving the way for growth opportunities with the help of AdLeak.
Our Solution: AdLeak Audit
Scanning the account using AdLeak for a comprehensive, AI-powered audit of Guidde Google Ads account. The system scanned all campaigns and possible segments, identifying both budget-draining and high-performing segments and audiences, and delivered a prioritized, actionable executive summary for optimization.
Guidde Marketing department implemented the optimizations and utilized AdLeak for additional reports and new optimizations
View the full AdLeak report here
Key Findings
Leaking Segments
Multiple inefficient segments were responsible for significant budget loss due to poor targeting and low returns.
Overperforming Segments
High-conversion, low-CAC segments were underfunded, representing untapped growth opportunities.
Technical Fixes
Improving the mobile funnel led to the detection and resolution of misconfigurations, directly enhancing campaign performance and resulting in immediate gains.
Impact & Results
Average month spend increase
Increase in Paying Customers within target CAC over 3 months.
Paying Customers growth in top-tier countries while maintaining KPI
Reduction in the Cost-per-Paying Customer among Mobile users while keeping the total constant
MarketingLeague's AdLeak gave us a new level of visibility into our campaigns with actionable campaign and audience change recommendations. Within weeks, we saw clearer performance data and stronger ROI - it's made a real, measurable impact on our marketing results.
Guidde CEO
Conclusion & Next Steps
MarketingLeague's AdLeak delivers actionable insights and measurable results. Guidde now benefits from ongoing, data-driven optimization.
Ready to unlock similar growth? Contact us for your own AI-powered audit.